From the previous blog posts, you would have gathered that the sponsorship’s provided by YouthsToday.com come in higher volumes than usual. That is because we’re essentially a marketing-based platform. Sponsors that approach our platform will contact the students with an understanding that they are able to pass the students KPIs (key performance indicators) allowing them to achieve their own corporate KPI like
These sponsors will have a marketing agenda of their own and choose to have direct access to the universities/students on our database. An example would be brand A, wanting to spread a message in a quick and easy method, touching base with 10 universities providing them more than 100,000 reach. They also have a separate task to gather census about their new product. Brand A gets in touch with 10 student leaders seeking sponsorship and requests that they do it as a separate event in their university according to the brands requests.
Students who’ve published their events will be contacted and will choose to accept or decline the sponsorship. Negotiations are encouraged as to not burden either parties. Once both parties agree on all conditions, the campaign can begin. There are plenty of aspects of a campaign that often, it can begin immediately.
During the campaign, both parties are encouraged to maintain constant communication as that is a fundamental courtesy of a project and often reflects its health. Knowing how to communicate with one another is essential, even more so, to resolve any conflicts.
After the campaign, students are required to provide a report including their feedback to summarize all their efforts for the brands. YouthsToday.com uses this report to control and improve limits of a project for future brands.
Head of Operations.